Vyoma was the official DOOH partner for the Super Fight League (SFL) – the world’s first and only mixed martial arts tournament. We promoted the semi finals and final fights for 10 days in March (8th -17th March ) across all our displays in Mumbai. We reached out to 9.3 million viewers during the course of 10 days. We increased SFL’s Facebook page engagement with its fan following by raising awareness of the match ups and also improved fan engagement at the venue through live social media feeds and interactive content.
