Mylan
Mylan, a leading pharmaceutical company undertook a campaign to create awareness about Hepatitis C and gauge the level of understanding amongst consumers
CAMPAIGN: Get Tested, Get Cured
OVERALL DURATION: 44 days
STATES TARGETED: We initiated work across 7 states simultaneously - Delhi, Haryana, Uttar Pradesh, Karnataka, Maharashtra, Andhra Pradesh and Telangana
REACH AND IMPACT: Over 41 million impressions were achieved during the duration of the entire campaign
