The Digital Place Based Advertising Association (DPAA) announced today that Vyoma Media has joined the organization. Vyoma, based in India, is that country’s leading out-of-home digital media solution company, engaging more than 120 million consumers per month with curated programming shown at ticket counter screens in railway stations across the country.
“Vyoma Media has created a vibrant network of screens that reach a captive audience with an average dwell time of 15 minutes– a great recipe for success in the digital out-of-home space,” said Barry Frey, President & CEO of DPAA. “As a leader in out-of-home technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector.”
Shoumitro Goswami, Chief Operating Officer, Vyoma Media, said, “Barry and his team at DPAA are doing a great job in leading the charge to increase revenue for our industry, and we are excited about becoming a part of this effort.”
The DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.
The DPAA is a business accelerator and concierge/consultant for members, who enjoy numerous benefits. These include admission to quarterly “mini summit” meetings with ad industry and DPB/DOOH leaders; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more
About Vyoma Media (www.vyoma-media.com)
Vyoma Media is India’s leading out-of-home digital media solutions company. With a towering reach of more than 120 million consumers per month, Vyoma’s network encompasses more than 2,100 screens at railway ticket counters in 14 states across the country. The company has plans to expand reach across markets and demographics with a focus on the transit space.
With measurability being a critical issue for advertisers, Vyoma has developed a proprietary monitoring software – RTM (Real Time Monitoring), which gives advertisers real-time log data on the exact number of ad slots getting played along with the number of viewers at each station. Vyoma offers clients one of the most advanced NOC dashboards to monitor displays on a real-time basis. This ensures maximum uptime and quantifiable reach to an advertiser’s target group.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. The DPAA is a business accelerator that fosters collaboration between agencies and the DPB/DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DPB/DOOH advertising.
The DPAA’s annual Video Everywhere Summit brings together nearly 800 delegates representing brands, agencies, digital out of home and place based networks, ad tech, mobile and location data companies, research firms and others for a full day of presentations, panels, case studies, networking events and experiential exhibits. The Summit is the only event dedicated to multi-screen viewing and video neutral planning. The 2017 Video Everywhere Summit will be held in New York on November 1.
